Pilot Project for the Chinese Market by Magniflex.
Magniflex, the Italian leader in mattress production, has created a pilot project for the Chinese market that represents a harmonious fusion of classicism and modernity, designed to showcase the brand’s exclusive products in a refined luxury environment.
The entrance is minimalist yet grand, welcoming visitors with classic arches, travertine, and brushed gold details, creating an essential and contemporary balance. Communicative walls present the company’s history through a timeline illustrating patents, certifications, and accolades. The monolithic reception desk, set against a travertine wall, invites visitors to immerse themselves in the brand experience.
The first two display rooms, characterized by black-and-white contrasts, feature the flagship products: a white mattress made from fine threads and a black mattress woven with silver.
A marble and wood pathway, inspired by Florentine architecture, leads to the octagonal room, where a rotating platform showcases a high-end mattress. On each side, four display zones highlight additional products through dramatic lighting.
Finally, visitors enter a sustainability-focused area through striking arches, followed by the tea room and material room. Backlit walls evoke poetic Tuscan landscapes, celebrating the brand’s deep connection to its roots.
