A new retail model for family wellness
The leading company in China in the medical, food, and pharmaceutical sectors, with over 1,000 single-brand stores strategically located across first- and third-tier cities, is moving towards an inclusive future. Initially targeting elderly customers, the company has now expanded its focus to include people in their 40s, aiming to offer a comprehensive service to the entire family, gradually incorporating even the youngest members.
The store design focuses on immediate external brand recognition and a functional internal layout, divided into three main areas: the sale of food and health products, medical devices, and spaces dedicated to medical and preventive treatments.
The concept developed a repeatable model that is highly efficient in terms of time and cost, flexible, and adaptable to any layout. The selection of materials prioritizes white tones to convey cleanliness and hygiene, complemented by light woods that warm the atmosphere. The precisely designed technical lighting enhances every displayed product, creating a balanced and welcoming environment.
Designed to be reversible and flexible, the stores integrate custom solutions based on size and services, incorporating advanced technologies such as LED screens and static communications, while maintaining a clean and elegant design. This attention to detail not only ensures the store’s recognizability but also marks the birth of an iconic brand that combines functionality, aesthetics, and innovation.
