Our studio led Caccaro’s internationalization process, supporting the company in its strategic entry into the Chinese market. From the development of flagship stores in major cities such as Shanghai, Beijing, Nanjing, Shenzhen, and Suzhou, we focused on adapting the brand identity to the local context, solidifying its presence.
The main objective was to combine Italian design with the expectations of the Chinese market, creating a style that respects the brand’s identity while resonating with Eastern culture. Each store was designed as a true home, with distinct areas such as the entrance, living zones, dining areas, studies, and bedrooms, offering an immersive and functional experience.
The design embraced the unique characteristics of Chinese housing styles, varying from north to south, while integrating local trends without compromising the brand’s aesthetic consistency. The spaces are balanced, conveying warmth and modernity.
High-quality materials like wood, fabrics, and glass are combined with lacquered surfaces, showcasing the craftsmanship and production excellence of the brand. Strategic lighting and innovative furniture solutions complete a project that celebrates Italian design through a modern and international vision.
